2004

I remember when I was a teenager my parents were selling their house. At the time, selling was critical. It wasn’t a great time. Two agents came in. One spoke of all the sales and how great their brand was. My parents listened and looked at the agent with a blank face, it meant nothing to their situation. The second did the same, no one sought to understand what the situation was. After the first open home, the agent asked them to reduce the price. My parents just couldn’t at the time. Second open home, no one turned up. The agent had left a blunt note on the kitchen bench “we need to drop the price, it’s very slow, zero groups”. You could feel the disappointment in my dad.

In the end they dropped their price. They reluctantly let go of a home they loved. It was the approach that created a lowered state. I still remember the sadness on my father’s face after the property was sold. He still, to this day, reflects about that moment. People’s homes could mean everything in some cases. Everyone deserves the right to have someone who cares and shows energy, to maximise the result and provide an experience, that no matter the outcome, the person is left in a high state.