Our first hire. Daniel Sutarov turns up to the office for an interview. On time, a well mannered quiet kid. I asked, “How are you feeling mate?” Daniel replies, “Really nervous”. You are hired. Customer service isn’t about pressure washing someone’s driveway or doing the extras before the basics. It’s about empathy for the other person’s situation. Then nailing the basics of what that person expects, plus the 1% extra – it’s caring. A kid that turns up on time, has a routine, is well mannered, and is humble, appreciates others and listens is bound to go far because that’s the start of seeing different, you need to see another perspective of yourself to improve yourself to then help others. There is no ‘5 star service, we believe in the customer slogans’. There is just empathy for another, reverse engineered through an experience.